Madam C. J. Walker

entrepreneur
Birth
Dec. 23, 1867
Death
May 25, 1919
Nationality
American

What makes her a heroine?

By the time Sarah Breedlove (now known as Madam C.J. Walker) was six, her parents passed and she became an orphan. She was sent to live in Mississippi with her eldest sister and her husband. Often mistreated, Sarah decided to get married at 14 years of age in order to escape the environment. She gave birth to a daughter and moved to Missouri to join her brothers after her husband died two years later.

Sarah found work and was able to give her daughter an education. She even attended night classes as often as she could. During the 1890s she developed a scalp condition that caused hair loss like many woman of the time. The chemicals and fumes of factories combined with the poor standards of hygiene were factors.

In 1904 she switched jobs, moved to Colorado, and began experimenting and refining her own hair care products. With the help of her second husband's advertisment experience and the knowledge she gained about hair and hair products, Sarah created her own business. Sarah Breedlove was no more, and Madame C.J. Walker emerged.

She cared about her business and promoted her products heavily, expanding the business throughout the southern and eastern states. Madame C.J. dedicated time to train her employees on hair and how to use her products. Her profit continued to rise, so she opened a factory and beauty school in 1910. Her business popularity continued and went beyond the United States.

Walker worked hard to achieve her career goals, but never lost sight of helping her community. Once her business was stable enough to leave the everyday operations to her employees, she became more involved in educational programs and politics dealing with improving the lives of African-Americans.

With her success in spite of the difficulties of being an African-American and a woman during a time of little independence, Madam C.J. Walker epitomized the American Dream. At her death she was considered to be the wealthiest African-American woman in America and known to be the first self-made female American millionaire.

Did you know?

"Madame C. J. Walker's Wonderful Hair Grower" displayed her own "before and after" pictures on her jars to demonstrate its effectiveness.

Learn more:

05QUOTE OF THE MONTH '17

Foremost, I will avenge my country, Second, I will restore the Hung lineage, Third, I will avenge the death of my husband, Lastly, I vow that these goals will be accomplished.
Trung Trac
WHAT
is Real Heroines

"Real Heroines" is an ongoing project by 200 Billion Galaxies that compiles notable women from the past who cultivated their minds and overcame adversity by defying social conventions. Through this site we hope to inspire female empowerment within men, women, boys and girls, from the action of their predecessors, so we can all move beyond gender stereotypes and grow as people.

WHY
this is important

In our modern culture a heroine is considered to be a mythical goddess, flawless celebrity or animated princess. Commonly worshipped by her outward appearance, social status, and lady-like qualities. She becomes a fictional role model with unattainable qualities, and fuels gender stereotypes that misrepresent and harm. Teaching us that a girl's and women's self-worth is determined by their physical appearance, popularity, or material wealth.

Female objectification has also become ingrained in our society and even distorted as a form of empowerment. Over-exposure of such negative imagery and comments causes further harassment from both genders on the treatment of girls and women, commonly blocking their ability to navigate through the chaos and reach their true potential.

That is why we must redefine our understanding of a "heroine". View her as an individual who cultivates her mind. An individual that finds inner strength to overcome adversity and defy social conventions. An individual that is a real person — a real heroine.

Let's change the portrait of a heroine, and encourage a future of strong innovative thinkers and leaders!

WHO
MADE THIS

Moni Yael Garcia

Designer & Illustrator

Passionate about women's rights and the education for all. Associates smells with colors and tastes with places. Describes her designs best through sound effects.

WHO
MADE THIS

Oliver Wilkerson

Developer

Believes technical-based classes should be taught in schools. Makes obscure Star Trek: TNG and Jurassic Park references. Solves code conumdrums through his dreams.